Case study · Workforce advisory · Masdar City

Talent Connect 2.0 Website. Diagnostics and advisory lead funnel.

A website for a GCC workforce advisory practice, built to explain its diagnostic method and turn visits into scoping calls and free diagnostics.

Talent Connect 2.0 Website interface
B2B / LEAD CAPTURE

The challenge

What problem did the client have?

An advisory firm sells an approach, not a product, so the site must explain the method fast and give a serious buyer a clear first step.

The solution

What did Bizora build?

01

Structured the site around the method: diagnose first, then act.

02

Built service, framework and insights pages.

03

Added two calls to action: book a scoping call or take a free diagnostic.

04

Linked WhatsApp, maps and LinkedIn for quick contact.

Inside the build

What does it include?

  • A method page that explains diagnosing the problem before investing in the solution.
  • Service pages for workforce performance diagnostics, leadership and succession readiness assessments, programme design advisory and workforce readiness analysis.
  • Two calls to action on the first screen: book a scoping call or take a free diagnostic.
  • A framework page, an insights section and a learning and development partner page.
  • WhatsApp, Google Maps and LinkedIn links for quick contact.

Results

What changed after launch?

2conversion paths
B2Badvisory focus
WhatsAppcontact link

Stack

Which technologies were used?

  • WordPress
  • PHP
  • WhatsApp link
  • Google Maps

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