Case study · Luxury hospitality · UAE

Lumière Direct Booking. +52% direct enquiries.

A luxury hotel website and direct booking engine that shifted guests away from commission-heavy channels.

The challenge

What problem did the client have?

Most bookings came through online travel agencies with high commissions, and the brand experience online did not match the property.

The solution

Created a refined visual identity online with immersive room and dining pages.

Built a direct booking engine with packages and member rates.

Automated pre-arrival messages and upsells on WhatsApp.

Connected bookings to the property management system.

Results

+52%direct enquiries

−19%commission spend

+24%upsell revenue

Stack

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